Anderson gets second term as Herald editor; Loftus named Student Pubs ad manager

Alexandria Anderson, a junior from Indian Mound, Tennessee, was approved for a second semester as the Spring 2024 editor-in-chief of the College Herald by WKU’s Student Publications Committee this week.

Alexandria Anderson, editor-in-chief, College Heights Herald, 2023-24.

Anderson, a biology and health sciences major who intends to go to medical school, told the committee she wanted a second term as editor because of the important role the Herald plays on the WKU campus and the leadership skills the editor’s job is allowing her to build.

During her first semester as editor, Anderson has led an effort to dramatically improve the Herald’s engagement with its audience through social media platforms, has reinvigorated its newsletter that goes to about 35,000 subscribers daily, and focused on distinguishing the print product as an in-depth, enterprise newsmagazine.

Abby Loftus, advertising manager, Student Publications Advertising, Spring 2024

Also this week, Abby Loftus was named advertising manager for Student Publications Advertising for Spring 2024. The senior strategic communications major from Troy, Illinois, will lead a sales staff that works with clients at WKU and in Bowling Green to generate revenue across the platforms operated by WKU Student Publications.

Loftus will follow J.T. Steele, who is graduating in December after serving as ad manager in Spring and Fall 2023.

Working with Anderson and Loftus on the Student Publications leadership team are Leah Hunter, executive editor of Talisman for 2023-24, and Emma Bayens and Bailey Brush, co-directors of Cherry Creative for 2023-24.

The Student Publications Committee, with 11 voting members from across the university, selects the top leadership position for the College Heights Herald and the Talisman. The professional staff at Student Publications hires the advertising manager and the Cherry Creative director. Those student leaders then select their own staffs.